Newsmatics Tackles News Bias with Introduction of Perspectify
New website assigns labels to news outlets to enable wiser
news consumption
It’s nutritional labeling for your news mind”
— David Rothstein
WASHINGTON, D.C., USA, October 2, 2023 /EINPresswire.com/ -- Newsmatics, a Washington, D.C.-based news tech company, launched Perspectify.com on October 1, 2023.
Pushing back against misinformation is part of Newsmatics’ core ethos, which is why Perspectify establishes a labeling
system that highlights possible biases, credibility, and ownership of news outlets.
It is really difficult for the average news consumer to find reliable, fact-based sources, but consumers are very hungry
for that. Perspectify is here to satisfy that craving.
When assigning labels, factors such as ownership, funding, content, affiliations, and media independence are taken into
consideration. The 10 possible labels are left-wing, center-left, right-wing, center-right, neutral, government
propaganda, government institution, pro-government, public broadcaster, and indeterminate.
“It’s nutritional labeling for your news mind,” said David Rothstein, CEO of Newsmatics. “Our hope is that within the
next several years consuming news with labels becomes the new norm.”
To date, Perspectify has indexed more than 351 million articles and more than 8,300 publications. By the summer of 2024,
Perspectify plans to monitor the vast majority of English-language news publications.
Perspectify is free and does not require a password. Upon visiting Perspectify.com, users can search for a topic of
their choosing and apply which labels they’d like to see. Results can be compared side-by-side in two columns or in a
single column.
Users can register to receive a daily news digest via email with the latest news about that topic and utilize this
feature to receive alerts when their name, business, or organization is mentioned in the news.
Perspectify was created with the intent of enabling more transparency. It can also be used when citing sources in
research papers, speeches, news articles, press releases, presentations, publications, and more to verify credited
sources are fact-based to uphold professional credibility and reputation. Additionally, advertising, marketing, and
communications professionals can reference Perspectify’s labels when advising clients on which publications to purchase
advertising in and grant interviews to. Educators who teach courses on media transparency are encouraged to include
Perspectify in their curriculum.
For more information, visit Perspectify.com and check out Perspectify’s media
kit.
ABOUT NEWSMATICS
Newsmatics is an independent, privately held global News Tech company headquartered in Washington, D.C., focused on news
technology platform development. Our activities cover media monitoring, custom media analysis, and advanced intelligence
software applications. The company’s product line includes EIN Presswire, Affinity Group Publishing, Newsmatics News
Index and Perspectify, among others. Our workforce consists of a global network of talented individuals focused on
providing clarity and increasing transparency with respect to news content, while simultaneously striving to help fill
local news deserts. To learn more about Newsmatics, click here.
David Rothstein
Newsmatics Inc.
David Rothstein, CEO
Newsmatics Inc.
+1 202-335-9494 [email protected]
We use cookies for analytics, personalized content and ads. By continuing to browse this site, you agree to this use.
Learn more